For Market Expansion and Supply Chain Success

Market Entry Support is a bespoke service designed to facilitate companies in either entering the Malaysian market or aiding Malaysian businesses in expanding their operations internationally. This service offers assistance with the initial groundwork required in order to ensure the establishment of a seamless supply chain.

Our expertise includes local customs clearance knowledge and strategic location planning for your warehousing and distribution needs, providing a solid foundation for successful market penetration and expansion efforts.

Services offered:

Case study

Food and Beverages

Our client:

A renowned Food and Beverage (F&B) franchise intended to broaden their business footprint in Southeast Asia while breaking into the vibrant market in United Arab Emirates (UAE). A critical part of Alien Logistics’ role involved managing inventory, particularly perishable goods containing animal and dairy products, aiming to reduce reliance on extensive cold room warehousing.

 

What we did:

  • Southeast Asia Expansion:
    • Successfully managed the implementation of supply chain operations across four countries in Southeast Asia.
    • Developed strategic logistics solutions to solve the issue of maintaining sufficient inventory without excessive dependence on cold room warehousing.
    • Ensured compliance with local regulations for the transportation and storage of food items, particularly those containing animal and dairy products.
  • UAE Market Entry:
    • Carried out extensive consultations for the client’s venture into the UAE market, which is well-known for its complex regulatory environment.
    • Navigated and facilitated the acquisition of the necessary documents and endorsements for each emirate, recognising the unique requirements and regulations in each location.
    • Provided valuable insights and expertise to streamline the entry process, addressing the complexities associated with the diverse legal and administrative requirements in the UAE.
  • Peak Season Management:
    • Implemented proactive measures to monitor and secure shipment space during peak seasons.
    • Leveraged industry expertise to anticipate shipping trends, enabling effective planning for rates and space allocation.
    • Ensured seamless coordination and real-time adjustments to accommodate increased demand during peak periods, preventing disruptions in the supply chain.

Results:

The collaboration between Alien Logistics and our F&B client resulted in a smooth expansion across Southeast Asia and the challenging market of the UAE. The streamlined logistics processes, coupled with effective peak season management, contributed to enhanced supply chain resilience and an awesome end-customer experience for the client. The project showcased our ability to navigate complex regulatory environments and deliver tailored solutions for the unique challenges of the F&B industry