Factory Floors to Customer Doors

We’ve seen the journey which turns raw materials like cotton turn into textiles and textiles turn into garments and then how garments get from the factory to retail stores and customers. Now, let’s take a closer look into how some brands leverage on logistics to navigate the complexities of global fashion logistics.

Some brands employ triangle shipments whereby their garments are manufactured in 1 country, their purchasing team is in another country and their distribution centres and fulfilment hubs are in totally separate countries. This strategy is used to reduce manufacturing costs while optimising shipping and pre-clearance at the borders to reduce multiple distribution charges.

Other brands employ a “near market” strategy whereby the garments manufactured close to their regional distribution centres. This strategic positioning helps mitigate geopolitical risks with a shorter time to market and weighs off against the manufacturing cost.

Understanding the intricacies of your market against the global fashion supply chain is vital for both established and emerging brands. By leveraging different logistics strategies, your fashion brand can ensure products reach retailers and consumers smoothly, while balancing out speed to market with a hassle-free experience. Let’s connect at talktome@alienlogistics.com to strategise your fashion distribution network.

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